Get a head start with these top five — mostly digital — job trends

The world of recruiting and talent acquisition continues to evolve — and 2017 promises to be a roller-coaster ride with more changes expected in the coming months.
Here are five top career trends to watch out for in 2017. Get a head start and begin your new year on a winning note. Why watch things happen when you can make them happen?

Trend no. 1: It’s all digital
As technology continues to evolve, it will play an increasingly important role in the way talent search and hiring processes are used. Thanks primarily to LinkedIn, individual experiences, skills and aptitudes that exist purely in the digital realm are gaining more traction. Hiring managers continue to use big digital data and other technologies to assess the ideal fit of jobseekers.
So, how can you make the most of this?

How you can excel
Optimize your LinkedIn Profile right away. As described in our December 2016 article, “Optimize your LinkedIn profile,” LinkedIn is one of the most powerful tools in recruitment so ensure you profile uses keywords, showcases your projects and strengths and is updated daily.
Also, put your smart phone to good use. The rise of mobile technology continues to redefine the recruitment landscape. This means, your resumé and job application must not only be meticulously tailored to specific openings, but should be designed to work well on a mobile device. In addition to mobile-friendly resumés, focus on creating and posting content that can be easily viewed on a mobile device.

Trend no. 2: Social is king
Organizations are leveraging the growing importance of social for jobseekers in a wide variety of different ways — right from the point of application. Today, an online profile can provide far more understanding into a candidate’s attributes than a two-page paper resumé can.
It’s also a two-way street with candidates using social media in equal measure to learn more about their prospective employers, helping influence career decisions more effectively.

How you can excel
Today’s audiences spend more time on LinkedIn, Facebook, YouTube, Instagram and Twitter, using them as primary modes of communication. Develop a strategy for engaging recruiters and peers on these social networks, and leverage your presence with hashtags and keyword-enriched content.
Be more visually engaging. Make sure you leverage visual elements like pictures, short videos, infographics and gifs to stay top-of-mind in your social media activity.

Trend no. 3:  Video gives you the edge
Hiring managers love the video format and you should, too.  Among other things, online videos now exceed 50 per cent of mobile traffic and 64 per cent of all internet traffic. More and more employers are leveraging webcam and video interviews to streamline the hiring process, often conducting first-round interviews through video.

How you can excel
With the widespread availability of smart phones, you can now make a personalized resumé video to send to companies.  It is the best way to share your passion and excitement.
You can also record “how-to” videos to showcase your specific technical topics and share freely on YouTube, LinkedIn, Facebook and Twitter. If the videos are shot by yourself on your mobile phone, they are also likely to be considered more authentic.

Trend no. 4: Stealth recruiting on the rise
With the number of Gen Y and, soon, Gen Z candidates continuing to rise, recruiters have become more proactive in finding candidates. Also known as stealth recruiting, recruiters are looking for candidates through their social media profiles and anywhere else they have a web presence.

How you can excel
Master applicant tracking systems (ATS). Employers are utilizing more tech-driven applicant screening processes to sift through all available information to source the best candidates.  As a result, you should invest ample time in adapting your skills and background to best fit each targeted position.
Take your online branding and positioning very seriously. This will guide you to effectively communicate your skills and experiences to a vast variety of employers.
In order to be found easily online, you need to be able to communicate your value proposition in a concise and compelling way through a variety of media.

Trend no. 5: Your employment brand is a key selling point
Savvy companies and candidates will evaluate each other’s brands before applying to or accepting a job, much in the same way they evaluate consumer brands when shopping. Many companies now have a dedicated, exclusive career site to deliver a cohesive brand image that reflects the company mission, vision and values.

How you can excel
You can create a robust web presence with your own cool website. Look up free site builders like, or for ideas. Companies will research candidates as much as you will research them, so make your website a strong tool.
Your brand profile should complement the detailed job description, engage recruiting managers and help them determine proactively if you are indeed the right cultural fit for the organization.
Invest time in building brand “You.” The secret to a successful hire is first understanding who you are and then communicating it well to others. Clearly defining your brand — what you do well, how you can make an impact, the type of problems you are adept in solving — sets you apart with a desirable core skillset.
Above all, develop your likeability. Candidates who develop their likeability online and offline have a decided advantage over other equally qualified jobseekers.  Even in a digital age, people like to work with people they like and trust.
Murali Murthy is an acclaimed public speaker, life coach and best-selling author of the ACE Books — The ACE Principle, The ACE Awakening and The ACE Abundance. He is also chairperson of CAMP Networking Canada. Learn more at  

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